Saturday, May 23, 2009

Up Next!

Café Roxy will officially open for business when 7,000 people hear about it. Next week? I’m not sure when my ad will appear, but I am submitting one to the Restaurant Report E-mail Newsletter. They send out 2 or 3 e-mail newsletters a week, each with a featured article and ad. In their own words:

"For over eleven years, Restaurant Report has established itself as an indispensable ally of the independent restaurateur. Restaurant Report's Web Site and E-mail Newsletter are written for the owners, chef/owners, executive chefs and general managers of this vibrant group of restaurants. And they pay attention. As one of the largest resources focused on the independent audience our readers look to us for the answers and solutions they need to profitably run their restaurants."

Ordinarily I wouldn’t expect one ad of any kind to have much impact. Business usually builds slowly through a website, word of mouth, an online review, networking and so on. The sole purpose of this ad is to direct clicks to website. However, that’s where they can get the Free Sampler Show by only clicking again and emailing their address. How many want something free, to try out free, to attract more traffic to their bar or café on slow nights.

If only 5% of 7,000 want the freebie, and I have to say it's darned entertaining, that comes to 350 requests. Guess I’ll find out.

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